What is a Personal Brand?
Personal branding is the process of creating a recognizable professional name and reputation for yourself or your company/business. Everyone should develop their own Personal Brand.
Why is it Important?
Personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media. Studies have found people want to do business with those that they like and trust, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.
Where do I Begin?
Creating your own Personal Brand may seem daunting. However, it is easier than you think. The first step in creating your own Personal Brand is determining your area of expertise. If you are a small business owner, you have already determined this step. Keep in mind the world is flooded with competing entrepreneurs; with that said you need to develop a very specific niche.
Once you determine your niche then you need to start to develop content marketing. People tend to go back and do business with those who were helpful to them.
During this step it is important to remember to identify your emotional appeal. You will want to examine your personality features and determine why people are attracted to you personally.
One way of becoming a trusted source of information is to create a blog. Blogs should be updated once a week.
You can begin to fuel your brand by using social media. Your message should be consistent on all platforms. Facebook, Linked In, Twitter etc. It is recommended that you post daily to your Facebook and Linked In accounts. And a few times a day to your Twitter account. It is OK to reuse old content on Twitter for your new followers.
Another recommendation is to create a website with your name or business name to use in conjunction with the social media platform. Each of these suggested platforms are ways of sharing your voice.
One thing to note, always be yourself!
If you are trying to increase your bottom line by increasing your business with your personal brand followers; work up a few case studies. When you do this, it shows to your potential new client that the product or service you are offering work! At this point you should be able to identify why people enjoy working with you. You need to start looking for opportunities to speak to groups in your community. This gives you the opportunity to connect with a new audience and demonstrate your expertise.
And lastly be sure that you are networking, networking, networking! Engage with other individuals in your field, social influencers who have many connections, and anybody else who could be valuable in helping you spread the word about your expertise. Attend professional networking events such as Support NWPA Business, the Chamber and many others to meet influencers in your area, and in the online world, engage in community discussions whenever you can. The more opportunities you have to meet people and talk, the better.
It takes time to cultivate your personal brand. However, once the ground has been cultivated, the seeds planted, you’ll be able to begin to reap what you sow. Be cognizance of how your audience responds to the content you are sharing and continue to refine yourself until your focus is crystal clear.